In 2010, we conducted a hispanic cyberstudy to understand why and how Hispanics are using the internet in their daily lives. The study revealed that 2/3 of Hispanics are consuming media content online in English and are the fastest growing population with record numbers as early adopters. AOL Latino was now shifting their strategy to address the shift and needed a redesign of their website and alignment of their content strategy to the more english dominant audience. We conducted a focus group and usability study to determine the preferred design concept.